Business Description - Chroma Riot

1. Structure

Chroma Riot is structured as a design-forward, direct-to-consumer (DTC) digital lifestyle venture and paint curator. Operating with a borderless global digital presence and incorporated within the United States, the venture bridges the gap between online interior design inspiration and physical retail execution. Chroma Riot utilizes an innovative omnichannel hybrid model that combines a digital brand flagship ecosystem with an offline-first physical stockist distribution network.

2. Activities

The primary activities of Chroma Riot encompass digital platform management, interactive interior design software development, and expert color curation.

• Digital Platform & Tools: Operating an immersive web ecosystem that features a continuous spectrum interactive Color Wall (48 wall paint options), a Live Room split-screen visualizer for customized surface and color assignments, and a public Palette Board for community inspiration.
• Editorial & Advisory Services: Publishing long-form editorial Palette Stories and providing professional, human-led custom color consultations via the "Color Desk" for tiered subscribers.
• Offline Retail Direction: Directing paint consumers exclusively to physical partner stockists through an unmapped, cart-free city directory rather than processing direct online e-commerce transactions for physical goods.
• Digital Monetization: Managing tiered recurring monthly subscriptions ("Color Club" Plus and Pro tiers) securely through the platform.

3. Business Type

Chroma Riot operates as a hybrid digital SaaS (Software-as-a-Service) membership publisher and specialized interior design curator. While it functions as a digital lifestyle brand generating recurring subscription revenue, it strategically operates offline-first regarding physical retail, generating high-intent foot traffic for traditional paint stockists and retail partners rather than acting as a traditional transactional e-commerce merchant for goods.

4. SBI Classification

Based on the venture's activities in digital publishing, interior design curation, specialized retail intermediation, and offline retail support, the closest matching SBI 2025 codes are:

• Code 47522: Retail sale of paints, paint materials and wallpaper
• Code 58190: Other publishing activities, except software publishing
• Code 74130: Interior design activities