Business Description - Roostly

Structure

Roostly is a technology-driven venture operating as a digital property portal. The platform is designed to function as a specialized discovery engine for the residential real estate market, connecting property seekers with agents, landlords, and property owners. The venture is structured to operate primarily in the PropTech (Property Technology) sector, focusing on high-intent user experiences through mobile-first, map-centric interfaces.

Activities

The core activities of Roostly involve the development and operation of an online property search platform. Key functional operations include:

• Digital Discovery: Maintaining an interactive, live-map interface that allows users to search, filter, and view residential real estate inventory in real-time.
• Inventory Management: Providing a self-serve portal for property owners and real estate agents to upload, manage, and feature their listings.
• Lead Generation & Intermediation: Facilitating connections between prospective buyers/renters and property providers through integrated contact forms and automated viewing scheduling systems.
• Monetization Services: Operating a revenue model based on featured listing advertisements and lead generation services for real estate professionals.
• Technical Infrastructure: Managing a scalable cloud-based backend and geospatial database to ensure high-performance map interactions and responsive user experiences.

Business Type

Roostly is a B2B2C (Business-to-Business-to-Consumer) software platform. It serves as a digital intermediary that does not engage in direct property transactions, brokerage services, or legal lease/sale execution. Instead, the business provides the technological infrastructure and marketing tools to streamline the "pre-transaction" discovery phase of the real estate journey. Its business model relies on platform-as-a-service (PaaS) dynamics, combining advertising revenue from featured listings with potential lead-conversion fees.

SBI Classification

Based on the provided activities and the 2025 Standard Business Indeling (SBI) reference, the following codes most accurately represent the activities of Roostly:

Code 63100: Computing infrastructure, data processing, hosting and related activities Reasoning: This code covers the development and maintenance of the digital platform, hosting of the property database, and the data processing requirements for the real-time map and search features.

Code 63910: Web search portal activities Reasoning: Roostly acts primarily as a specialized search engine/portal for real estate, allowing users to browse, filter, and locate specific residential information through a web-based interface.

Code 68310: Intermediation service activities for real estate activities Reasoning: Roostly provides the essential link between property seekers and providers, acting as an intermediary to facilitate viewing appointments and lead distribution.